I feel like this is kind of “duh,” but what I found most interesting was:

The men also were asked, “Imagine that you are going on a date with this person and have $100 in your wallet. How much money would you be willing to spend on your date?” When she was clad in red, the men said they would spend more money on her. (Reuters)

So there you have it. Ladies, take note. I wonder if I wear more red, B. will buy me more things…

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I am sure it doesn’t hurt if your dress barely covers your chest and you have a slit up to your bum.

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