The brutal weather translates into a practical approach to fashion
overall. "There's a total Midwestern sensibility. You're proud to have gotten a
good deal," Rowley says. "It's totally counterintuitive to the whole fashion
world where status and price makes something desirable, when in the Midwest it's
that special thing you find, like a flea market find or the J. Crew outfit
Michelle [Obama] wore on Leno." (source)
Personally, I would enjoy seeing a First Lady with more accessible fashion sense. This could be very cool.